diff --git a/README.md b/README.md
index 2f2386a42..54b1bb464 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,12 @@
-# ✨ About Iceshrimp
+# 🧡 About Iceshrimp
 
 - Iceshrimp is yet another Misskey fork (you know the drill by now)
+- Project goals:
+  - No-nonsense bug fixes
+  - QoL improvements
+  - Better performance
+  - Change of focus to actual community needs
+- Project anti-goals:
+  - Flashy marketing
+  - Commercialization of all forms
 - Read **[this document](./CHANGES_FROM_UPSTREAM.md)** all for current and future differences.