diff --git a/browser/branding/unofficial/configure.sh b/browser/branding/unofficial/configure.sh
index edd3bd3e86e50..0e496c732516c 100644
--- a/browser/branding/unofficial/configure.sh
+++ b/browser/branding/unofficial/configure.sh
@@ -2,4 +2,9 @@
 # License, v. 2.0. If a copy of the MPL was not distributed with this
 # file, You can obtain one at http://mozilla.org/MPL/2.0/.
 
-MOZ_APP_DISPLAYNAME=Nightly
+MOZ_APP_NAME=snowleopard
+MOZ_APP_BASENAME=Snowleopard
+MOZ_APP_PROFILE=Snowleopard
+MOZ_APP_VENDOR=Snowleopard
+MOZ_APP_DISPLAYNAME=Snowleopard
+MOZ_APP_REMOTINGNAME=Snowleopard
diff --git a/browser/branding/unofficial/locales/en-US/brand.ftl b/browser/branding/unofficial/locales/en-US/brand.ftl
index 5eaea9a7c4e87..10f86f4ba4e4c 100644
--- a/browser/branding/unofficial/locales/en-US/brand.ftl
+++ b/browser/branding/unofficial/locales/en-US/brand.ftl
@@ -16,12 +16,12 @@
 ## For further details, consult:
 ## https://mozilla-l10n.github.io/styleguides/mozilla_general/#brands-copyright-and-trademark

--brand-shorter-name = Nightly
--brand-short-name = Nightly
--brand-shortcut-name = Nightly
--brand-full-name = Nightly
+-brand-shorter-name = Snowleopard
+-brand-short-name = Snowleopard
+-brand-shortcut-name = Snowleopard
+-brand-full-name = Snowleopard
 # This brand name can be used in messages where the product name needs to
 # remain unchanged across different versions (Nightly, Beta, etc.).
--brand-product-name = Firefox
--vendor-short-name = Mozilla
+-brand-product-name = Snowleopard
+-vendor-short-name = Snowleopard
 trademarkInfo = { " " }
diff --git a/browser/branding/unofficial/locales/en-US/brand.properties b/browser/branding/unofficial/locales/en-US/brand.properties
index 346c3bdb509bf..e1429d9d33549 100644
--- a/browser/branding/unofficial/locales/en-US/brand.properties
+++ b/browser/branding/unofficial/locales/en-US/brand.properties
@@ -2,6 +2,6 @@
 # License, v. 2.0. If a copy of the MPL was not distributed with this
 # file, You can obtain one at http://mozilla.org/MPL/2.0/.
 
-brandShorterName=Nightly
-brandShortName=Nightly
-brandFullName=Nightly
+brandShorterName=Snowleopard
+brandShortName=Snowleopard
+brandFullName=Snowleopard